If not now, when? If not me, who?

When I heard Emma Watson say this in her address to the United Nations in 2014, it struck a chord with me.

In that moment, I knew I had a huge role to play in the issues which I feel passionately about. Climate change. Inequality. Animal welfare. Deforestation. The destruction of natural habitats which wildlife depends on. The decline of marine life. These problems won't solve themselves.

When I decided to launch Reverie, my vision was to create a boutique where I could use my voice and platform to raise awareness and encourage positive change. I pledged to use my voice for those who do not have a voice and to speak up for causes which I care about.

Our partnership with Ecologi is another step forward, but is by no means the end of our journey. There is still so much to do and so far to go before our beautiful planet is safe from the destruction which we have caused. Countless years of overfishing, mining and industrialisation has caused almost irreversible damage to Planet Earth.

However, there is a glimmer of hope. If we act now and make conscious changes, we can help our habitats and environment flourish once more. Every time you order from Reverie, we plant a tree on your behalf in an effort to offset our carbon and restore natural habitats around the world.

Visit our forest


Reverie is proud to be a climate positive workforce.


The Impact

It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial to preventing ecological collapse.

Ecologi's tree planting partner The Eden Reforestation Projects plant millions of trees around the world each month. They are currently supporting their incredible work in Madagascar.

Reverie supports the international work of Ecologi and also the domestic work right here in the United Kingdom, where we're currently supporting the project to reforest Dalry in Scotland. Every time you purchase from Reverie, Ecologi will plant a tree on your behalf.

Together, we can start to reverse climate change and restore harmony to our ecosystem.